Last week, I posted a bold video to raise Breast Cancer Awareness http://blog.teethremoval.com/rethink-breast-cancer-your-man-reminder/.
Well in Britain around a month or so ago an extremely bold video was released to raise Testicular Cancer Awareness as part of the Male Cancer Awareness Campaign http://www.malecancer.org. This video features model Rhian Sugden and should only be viewed if you are prepared for the worst. So far it is been viewed over 1.4 million times on YouTube.
Posted on 15. Oct, 2011 by wisdom.
As a dentist you may be put off by the thought of “marketing” your dental business. After all you didn’t major in business, but rather in dentistry. However, marketing your dentistry business is of great significance. The major reason for dental marketing is to get as many patients as you can. This should be the key factor of your marketing plan. To achieve this goal, you also need to set an online platform where you must create a space for professional recognition. So what comes to your mind first? Social media? Facebook, Twitter and LinkedIn? Let’s see the consequences.
Undoubtedly, social media has played a great role in how businesses have reshaped marketing. This is why medical marketing on social media is the hype these days. However, creating recognition in a highly competitive market can be exigent. So it’s better to assess your professional expertise and business plan before you make a move.
Which category do you belong to? Are you a type of dentist who is unsure about taking your dentistry profession into the cyber world? Do you feel hesitant about facing a large audience with dissimilar interests? Are you prone to risks and looking for a safer social method? Read on to see the fresh ideas we have for you.
Dentists, who have a very doubtful approach towards social media for dental marketing, face three types of risks. These are:
- The risk of being left alone and unrecognized in a competitor dominant market
- The risk of being intimidated with similar businesses that have already captured the social media market
- The risk of receiving anonymous messages that are either irrelevant (waste time) or negative (put a bad name to the business)
These three risks are indeed a matter of consideration associated with social media for dental marketing. While these threats are logical, it is important to remember that late adopters of latest media trends are likely to put in more effort to catch up. Therefore, social media marketing is considered to be a must for dental offices to show their existence to the world.
Meeting the clients’ demands is never an easy task. You might have to face even worse threats fulfilling the expectations of your clients in dental marketing. Despite the positive results, dental marketing has shown via mainstream social networks, the risks associated with it just can’t be ignored. Social networks are basically designed for people to hook back and enhance their social connections with people they know. Receiving dental web marketing messages on social network sites can be frustrating for them. This may result in excessive negative comments on your page that may eventually discourage all your existing and potential clients to cling on your dental services.
Isn’t it a turn off for all dental professionals to continue dental marketing on social media sites? Isn’t it too annoying to receive low return on investment? Aren’t you afraid to end up mixing your private and professional messages? We have a solution.
The Rising Popularity of Dental Social Networks
Online communities that support the dentistry profession and are designed to help dentists and dental patients to connect are on the rise. Reason? Because these dental networks are exclusively aimed to connect dentists and patients in a more professional way, while also eradicating the threats of social media.
Dental networks are a great dental marketing alternative. Checkdent.com is a newly launched online community aiming to avoid risky DIY dental experiments on social media networks. Since a highly targeted audience is already in search of you, you have an opportunity to directly hit a market where all the people are either dental experts or clients. There are no random users like those on Facebook and Twitter.
Dental networks can be a great way to yield higher return on investment and share expertise and experience with people who are looking out for it. Checkdent.com offers features considering a whole range of marketing for dentist channels such as the dental forum, dental videos or a blog. A social network is complemented by a dental video encyclopedia, an interactive dentist directory, and an expert maintained forum with regularly updated blogs.
Each of these features offer great opportunities to get the word out about your dental office by placing links that will land onto your own website.
To conclude, dental networks are a fresh new way to promote your dental business. So join a dental network today and make it the perfect market to fit your dental practice.
Numerous posts on the internet have attempted to shed light on the why people hate the dentist.
Tom over at OralAnswers.com has a two part series on why people hate the dentists located at http://www.oralanswers.com/2011/09/why-people-hate-the-dentist/ and http://www.oralanswers.com/2011/09/why-people-hate-the-dentist-my-theory-part-ii/
Dr. Joe Bulger DDS in Canada changed the name of his blog to hatedentists.com and his written several posts on the topic of people who hate dentists located at http://www.hatedentists.com/1319/hate-dentist/ , http://www.hatedentists.com/1326/dentist-haters/ , and http://www.hatedentists.com/1363/top-10-reasons-people-hate-dentists/
SaneDentist.com has a post by Dr. Mujtaba Ali regarding 5 reasons why people hate the dentist located at http://www.sanedentist.com/here-are-5-reasons-why-we-hate-the-dentist-and-what-a-dentist-thinks-about-them.html
Reading, over these posts and potential explanations for hate towards the dentist just doesn’t seem to do the hate justice and doesn’t touch on all the issues.
So here are some reasons why I think people really hate dentists (subjective opinion):
1) Being motivated by money to the point of detrimental care to their patients
Let’s face it, people go to work to make money so they can survive and look after their loved ones. However, dentistry is not a business and should be about making people motivated to practice healthy habits and not pushing unnecessary surgeries and care. This is touched on on the controversy page of this site and in this post on if dentists are ethical or scam artists. People want to know the facts regarding their care and if it will be helpful or harmful.
Now yes doctors and dentists do have increasing outrageous tuition costs at the undergraduate and professional levels http://blog.teethremoval.com/lets-give-our-kids-a-chance-to-succeed/. What should be happening is strong leadership and organization in dental professional societies to help insure tuition costs do not continue to spiral out of control. Of course dentists should be fairly compensated for their efforts and skills but the current fee schedules often times do not promote health to the fullest.
2) Not factoring liability into the patient side of the equation and ensuring patients who are injured receive fair compensation.
As discussed on this website and well known, doctors and dentists have concerns with liability when they see a patient. Numerous physician groups in the U.S. such as the American Medical Association and American Association of Oral and Maxillofacial Surgeons are actively pursuing legislation to limit non-economic ‘pain and suffering’ damage caps to $250,000. http://blog.teethremoval.com/the-war-on-healthcare-patients-who-hate-doctors/ and http://www.teethremoval.com/legal_standpoint.html
The American Association of Oral and Maxillofacial Surgeons continues to recommend and say that most healthy wisdom teeth should be removed when a patient is young and healthy such as a teenager but yet also push for damage caps of $250,000 at the national level. Several cases are illustrated on this site at http://www.teethremoval.com/complications.html and http://www.teethremoval.com/dental_malpractice.html in which a damage award of $250,000 for certain cases is just downright unfair, unjust and ridiculous.
In fact I argue that you should avoid having wisdom teeth extracted in any state such as California and Texas which have $250,000 non-economic damage caps. There are other potential approaches instead of the current medical malpractice system such as discussed here http://www.teethremoval.com/legal_system_medical_malpractice that dentists should be advocating for for their patients. This includes such things as a no fault insurance for negative outcomes, a no-fault approach, or health courts.
3) Lack of focus on research
Let’s face it many people simply do not like the dental drill and needles and other instruments used by a dentist. New approaches should be further explored. For example, extract wisdom teeth without the need for all these tools with perhaps some other method to prevent wisdom teeth from even growing.
Further echoing back towards #1 many dentists and doctors are motivated to go into specialties that pay higher instead of going into more academic and research oriented careers. This works to hinder much needed progress and discovery. In addition many patients who want to know the latest up to date research are left in the dark.
Further it is my belief that patients and their reactions both positive and negative to treatments should be investigated. Often times there will be no record of how a patient responded to a treatment.
4) Engaging in conspiracy, collusion, and trying protect themselves from potential liability to the detriment of their patients
There are numerous complications that can occur from having wisdom teeth extracted as indicated here http://www.teethremoval.com/complications.html.
However, when I had my wisdom teeth extracted I consented to only around 8 such complications and was never made aware that there are numerous other potential serious risks involved. Furthermore the fact that healthy wisdom teeth are not extracted in the U.K. due to the risk of harm was not disclosed.
Still to today I have yet to see any informed consent forms that list permanent headache as a known complication from having wisdom teeth extracted. As discussed on wisdom teeth removal stories by others other patients have had headaches occurring from having wisdom teeth extracted and were told as was I that it was not related to the surgery. It is my belief that patients have a right to know about serious potential risks before consenting to a potentially life altering surgical procedure.
In addition, other dental websites on the internet fail to disclose many of the potential risks and complications from having wisdom teeth extracted. Some of this may have to do with dentistry being focused on the oral cavity and so some do not like to readily admit that teeth have implications on other aspects of the body and health. Another reason of course is going back to #1 where their is a push towards selling procedures and care instead of providing information to patients to better help them make health decisions.
Patients get angry when they are lied to and feel like they have been taken advantage of. In some cases patients are told they had to have impacted wisdom teeth extracted even though no scientific evidence currently supports having healthy impacted wisdom teeth extracted. Further patients get angry when they are lied to by their dentist and office staff about complications that have occurred from surgery.
Ultimately going to the dentist can cause a lot of pain. Some of this pain may just be due to their teeth hurting or it could be due to a lasting horribly painful complication from treatment.
Since patients know that dentists can cause them a lot of pain they get anxious about seeing a dentist. This may even cause them to have nightmares and be unable to sleep for days prior to seeing their dentist.
7) Giving patients a hard talk
Some patients may need to be told that certain things they are doing to take care of their teeth are not good. Some dentists may discuss this in a way with the patient that they take offense to, although it really shouldn’t be taken that way.
8 ) Taking sexual advantage of patients
As discussed here http://www.teethremoval.com/sexual_assault_under_anesthesia_for_wisdom_teeth_removal.html some dentists have sexually assaulted their particularly young female patients during treatments and procedures. This has absolutely no place in dentistry. Certainly dentists are people and can have urges but this has no place in the workplace with paying customers.
9) Dental boards and organizations not protecting the public
I had no desire whatsoever to create this website. It is very unfortunate that high quality care and protecting and providing information to the public so they can make an informed choice about dental treatments is not the top priority.
Many oral surgeons continue to recommend that healthy impacted wisdom teeth be extracted in young patients http://blog.teethremoval.com/the-truthiness-of-extracting-wisdom-teeth-james-r-carey/ without adequately providing information on the facts, evidence, risks, and harms of surgery. Again this goes back to #1 .
10) Poor service
Ultimately all of these issues set up for poor service and unsatisfied patients. It can be hard to please every patient and know how different patients will react. However, poor service really encompasses all of the issues already touched upon. Other things that could be a problem is lack of knowledgeable dental staff or a dated dental office.
A very interesting video was posted to YoutTube last week to help raise awareness for breast cancer. Several shirtless young men appear to show how to check for lumps in an effort to raise breast cancer awareness for younger women.
This is a Canadian campaign by a charity called Rethink Breast Cancer. http://rethinkbreastcancer.com/
Source: The Sydney Morning Herald. Sacha Molitorisz. Steamy spin sells health message. October 14, 2011. http://www.smh.com.au/business/marketing/steamy-spin-sells-health-message-20111013-1ln0z.html
The largely ineffective Agency for Healthcare Research and Quality (AHRQ) has a list of 20 Tips to Help Prevent Medical Errors http://www.ahrq.gov/consumer/20tips.htm
Number 20 on the list is
“Learn about your condition and treatments by asking your doctor and nurse and by using other reliable sources.”
It then suggests to ask your doctor if the treatment is based on the latest evidence. The way this is presented it seems to say that doctors and nurses often do not always present treatment options based on the latest evidence.
As argued by Shannon Brownlee, http://www.washingtonmonthly.com/features/2007/0710.brownlee.html the U.S. is clearly in need of an
“… independant agency that would fund systematic reviews of the medical literature, as well as clinical trials to test the comparative effectiveness of everything from drugs to treatments”
Unfortunately the current AHRQ is not performing this service as it was rendered somewhat ineffective thanks to Newt Gingrich and Congress in 1996 over the issue of spinal fusion surgery.
The Agency for Health Care Policy and Research (AHCPR) was created in 1989 to produce evidence-based, clinical-practice guidelines. What ended up happening was the AHCPR panel concluded that there was little evidence to support surgery as a first line treatment for low back pain and that nonsurgical interventions should first be used. The medical device industry and several doctors organizations opposed governmental control over the research and evaluation of new technologies including The American Society of Cataract Surgery, the American Board of Ophthalmologists, and the North American Spine Society.
Sensing a threat to their livelihoods, many surgeons bombarded Congress with letters contending that the agency’s panel was biased and found a sympathetic ear with Newt Gingrich and the Republican House majority. The AHCPR had a budget that became crippled and it’s mission shifted and it became the Agency for Healthcare Research and Quality (AHRQ). As a result, numerous spinal fusion surgeries continue to be performed.
Currently today the American health system is based on scientific evidence as long as the evidence supports commercial interests; but all too often when the science conflicts with commercial interests, science gets nudged aside.
1) Overdosed America: The Broken Promise of American Medicine (P.S.)
John Abramson. Harper Collins Publishers. 2004.
2) Overtreated: Why Too Much Medicine Is Making Us Sicker and Poorer Shannon Brownlee.Bloomsbury USA. 2007.