ADA hires Fleishman-Hillard as Public Relations Firm

An article written on February 14, 2013, titled “ADA selects national communications firm“, by Kelly Soderlund discusses how the American Dental Association (ADA) has recently hired Fleishman-Hillard as their public relations (PR) firm. The article states “Fleishman-Hillard will be charged with developing communications strategies and messages; proactively pitching major oral health stories to national media; and creating toolkits and other multimedia materials that dental societies can also use as issues management resources. The goal…is to build and enhance dentists’ reputation and the profession; position the dentist as a fully-trained doctor who leads the dental team; demonstrate dentistry’s leadership in breaking down barriers to oral health for all Americans; and ensure that the media portrays dentistry fairly and accurately.” I am not quite sure what exactly to expect from this PR campaign. The article talks about portraying dentists fairly and accurately and also … Read more