5 Tips on How to Run a Successful Dental Practice in 2021

There are more than 180,000 dental practices in the United States, which are home to some dentists who simply aren’t happy earning a wage as an associate. If this sounds like you and you believe you have the expertise and finances to go at it alone, it may make sense to launch your own dental practice. Owning a dental practice will require hard work, patience, and determination. To build a patient base and grow in the right direction, here are some useful tips that can help you run a successful dental practice. Formulate a Well-Thought-Out Business Plan Before launching your dental practice to the world, you must remember that it’s a business at the end of the day. This means you must have a well-thought-out business plan that covers every base of your operation to avoid any problems from occurring. … Read more

The Search Engine Battle: Are you Paying Attention?

For those who may read Modern Dental Marketing you may have seen a post in September 2013 titled “SEO Warfare: A Strategic Plan for Dentists” (edit: this article is now no longer live). If you don’t read the blog, I encourage you to read that post and make a note of a key change brewing in the search engine battle. Just a short year or two ago, Google used to be mostly the game in town. Google used to control over 90% of the search market for the PC and mobile. Nowadays that number has gone down a lot. As of October 2013, Google controls 66.9% of the market, Bing controls 18.1% of the market, and Yahoo controls 11.1% of the market with Ask and AOL both also having a very small stake (see October Search Market Share: Bing Continues … Read more

Marketing the Services of Oral and Maxillofacial Surgeons

An interesting article appears in the Journal of Oral and Maxillofacial Surgery titled “Marketing—Preparing the Soil for Success” by James Hupp vol. 71, pp. 1-2, 2013. The article discusses how the general public does not know much about the possible health care services that an oral and maxillofacial surgeon can provide. It also is a bit of a reality check of how health care is practiced in the United States article. The article talks about a new marketing initiative and says “To me, this represents the association’s wish to start a new time of planning and laying the groundwork for a new season of better educated consumers seeking our care.” The author discusses how the image of oral and maxillofacial surgeons by the general public is not that well understood. Most would know that they remove teeth and have much … Read more

Aggressive Dental Marketing Practices

Several years ago I posted a controversial post titled Dental Practices of some Dentists Websites Online is Questionable. In this post I discussed how I am frustrated by website users who register on forums and post topics and reply to topics with a signature that includes an html link to their (or a client’s) website. I called this a questionable search engine optimization strategy. Unfortunately this tactic continues to rage on and I actively have to fight it off and know that other website owners do so as well. Recently, I have become a bit irrated by a particular website: wisdomteethremoval.com. This website essentially has the same domain name as mine teethremoval.com except it has a wisdom added on to the front. Now clearly I deem this website as in direct competition with my website and attempting to divert attention … Read more