Video Dental Marketing Tips

Over at thewealthydentist.com in July 27, 2014, Jim Du Molin, gave five video marketing tips for optimizing your dental videos for YouTube, see http://www.thewealthydentist.com/blog/4565/dental-video-marketing-how-to-optimize-your-youtube-dental-videos/. For dentists who are interested in utilizing videos and particularly uploading them to YouTube, the 5 tips are worth following. Jim says that you should plan your video title and utilize it with your dental practice name and geo-targeted keywords. Jim further recommends writing out in words on the screen what you are saying in the video. This can help to allow search engines to direct users to your video. Jim further advocates for thinking carefully about the tags you connect your video with as these connect your video with other videos on YouTube with like tags. The fourth tip is to utilize the description area and include contact information such as the phone number of your … Read more

A Study of Outcomes Related to Wisdom Teeth Removal

An interesting article titled “A Prospective Study of Clinical Outcomes Related to Third Molar Removal or Retention,” appears in the American Journal of Public Health (April 2014, Vol 104, No. 4) written by Greg J. Huang and et al. The article is a companion article to another also on wisdom teeth in the April 2014 issue of the journal. I discussed the companion article last week in the blog post http://blog.teethremoval.com/practice-based-wisdom-teeth-removal-study/. The article opens by mentioning the controversy surrounding the removal of wisdom teeth. On one side some have advocated for wisdom teeth to be removed to prevent future pathology and minimize risks, others have advocated for wisdom teeth to be removed to prevent lower incisor crowding, and others have argued for wisdom teeth to be removed to prevent periodontal pathology. On the other side some have advocated for wisdom … Read more

Practice Based Wisdom Teeth Removal Study

An interesting article titled “Recommendations for Third Molar Removal: A Practice-Based Cohort Study,” appears in the April 2014, issue of the American Journal of Public Health (Vol. 104, No. 4, pp. 728-734), by Joana Cunha-Cruz and et. al. In the article a dental practice based research network Northwest Practice-based REsearch Collaborative in Evidence-based DENTistry (PRECEDENT) is used. A total of 50 general dentists enrolled patients from May 2009 to September 2010.  In the study a total of 797 patients who had wisdom teeth (third molar) recommendations from their general dentist were used who were aged 16 to 22. However, the patients were asked to take a survey every 8 months and then a clinical visit 24 months later.  From this sample of 797 patients only 516 completed at least one follow up questionnaire. In the study the general dentists reported that … Read more

AAOMS Issues New Position Paper on Medication-related Osteonecrosis of the Jaw

Earlier in 2014, the American Association of Oral and Maxillofacial Surgeons issued a new position paper on Medication related Osteonecrosis of the Jaw (MRONJ) see http://www.aaoms.org/docs/position_papers/mronj_position_paper.pdf?pdf=MRONJ-Position-Paper. The condition in the past has been called Bisphosphonate-related Osteonecrosis of the Jaw but both antiresorptive and antiangiogenic therapies are associated with it so the name has been updated. MRONJ appears as non-healing exposed bone in the mouth and may affect patients undergoing intravenous cancer-related therapy or those treated with oral or IV bisphosphonates for osteoporosis. The paper states that patients may be considered to have MRONJ if the following characteristics are present: Current or previous treatment with antiresorptive or antiangiogenic agents; Exposed bone or bone that can be probed through an intraoral or extraoral fistula(e) in the maxillofacial region that has persisted for more than eight weeks; No history of radiation therapy to … Read more

Considerations For the Cost of Wisdom Teeth

In a recent post, I discussed the cost of wisdom teeth management based on an article that appeared earlier this year in the Journal of Oral and Maxillofacial Surgery (see http://blog.teethremoval.com/the-costs-of-third-molar-wisdom-teeth-management/) Another article discussing wisdom teeth costs also appeared in the Journal of Oral and Maxillofacial Surgery in 2012 (see http://blog.teethremoval.com/the-costs-associated-with-third-molars-wisdom-teeth/). In both articles the authors conclude the costs of non-operative management of asymptomatic, disease-free, wisdom teeth exceeds the cost of operative management. I take issue with their conclusions as I believe they make too many simplifications in their analysis. I argue that the authors are ignoring the real risks of having wisdom teeth extracted that are not going to likely occur with non-operative management. Removing wisdom teeth has complications that can result. Some of these can be serious, permanent, and lasting, and cause considerable cost to both the patient … Read more