Several years ago I posted a controversial post titled Dental Practices of some Dentists Websites Online is Questionable. In this post I discussed how I am frustrated by website users who register on forums and post topics and reply to topics with a signature that includes an html link to their (or a client’s) website. I called this a questionable search engine optimization strategy. Unfortunately this tactic continues to rage on and I actively have to fight it off and know that other website owners do so as well.
Recently, I have become a bit irrated by a particular website: wisdomteethremoval.com. This website essentially has the same domain name as mine teethremoval.com except it has a wisdom added on to the front. Now clearly I deem this website as in direct competition with my website and attempting to divert attention away from my website.
Now this website is also engaging in some Aggressive Search Engine Optimization Strategies. The website runs an answers page http://www.wisdomteethremoval.com/answers. If you look carefully at the questions and answers in this page you will see that they are being copied and pasted directly from Yahoo Answers.
1) From http://www.wisdomteethremoval.com/answers/question/what-happens-when-you-get-your-wisdom-teeth-out/
2) From http://answers.yahoo.com/question/index?qid=20091210180305AAYUyK6
This copying and pasting of yahoo answers occurs numerous times. Even so somehow when you Google for a keyword such as “wisdom teeth removal answers” wisdomteethremoval.com is the first website that comes up!
If you do a similar Bing search for “wisdom teeth removal answers” wisdomteethremoval.com shows up as the first entry on page 3.
The other tactic this website is engaging in is essentially link spamming posts where comments are not moderated.
For example see
1) http://propeller.org.uk/blog/Get-ready-once-again-we-will-be-singing-in-aid-of-charity
There is a link to wisdomteethremoval.com using the keyword remove wisdom teeth as seen above and notice how it is surrounded by people spamming viagra and cialis.
2) http://thefoodproject.org/blog/2012/10/17/common-boston-event?page=4
There is a link to wisdomteethremoval.com using the keyword getting wisdom teeth pulled as seen above and notice how it is surrounded by people spamming North Face products and workers compensation insurance.
If you do a Google search for “wisdom teeth removal” you will see that wisdomteethremoval.com shows up 2nd on page 1 (at least for me at the time of this posting). Now I am not sure at all how wisdomteethremoval.com is ranking so highly in Google. If you do a similar Bing search for “wisdom teeth removal” wisdomteethremoval.com does not show up on the first several pages.
I was under the impression that these Aggressive Search Engine Optimization Strategies as described above should not be employed. However, we have a case here where they are being employed and seem to be working quite successfully in Google.
1 thought on “Aggressive Dental Marketing Practices”