corporate interests

Astroturfing is a form of advocacy typically to support an agenda with the appearance of a fake grassroots organization that is usually sponsored by corporations or those with a certain political interest. They work in such a way so that you are not aware that the corporate or political backing is present and you are led to believe that just an independent public organization is speaking out. There are a lot of ethical issues raised by doing this and evidence shows that astroturfing can be effective. A recent article in the Journal of Business Ethics titled “Astroturfing Global Warming: It Isn’t Always Greener on the Other Side of the Fence,” by Charles H. Cho, Martin L. Martens, Hakkyun Kim, and Michelle Rodrigue (online July 3, 2011) explores the issue of those who visited astroturf websites and how it affects the … Read more