dental marketing

Video Dental Marketing Tips

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Over at thewealthydentist.com in July 27, 2014, Jim Du Molin, gave five video marketing tips for optimizing your dental videos for YouTube, see http://www.thewealthydentist.com/blog/4565/dental-video-marketing-how-to-optimize-your-youtube-dental-videos/. For dentists who are interested in utilizing videos and particularly uploading them to YouTube, the 5 tips are worth following. Jim says that you should plan your video title and utilize it with your dental practice name and geo-targeted keywords. Jim further recommends writing out in words on the screen what you are saying in the video. This can help to allow search engines to direct users to your video. Jim further advocates for thinking carefully about the tags you connect your video with as these connect your video with other videos on YouTube with like tags. The fourth tip is to utilize the description area and include contact information such as the phone number of your … Read more

The Best Dental Websites Online

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Recently I was made aware that my blog here at blog.teethremoval.com was included as one of the Best 7 Dental Websites Online right now over at http://www.emergencydentistsusa.com/best-dental-websites-online-right-now The 7 contestants include: The Dental Warrior Teeth Removal (this site) Dr. Chetan Brookside Dental Dr. Tom Farley Modern Dental Marketing The Junior Dentist Of course if you run a dental website and were not included in the list, you probably are quite upset and wondering how the websites were selected. The post says “…we only picked websites that were interesting to us. Sure, we could have done things by the book and found the most “educational” dental websites with pictures telling you exactly how to do thing A or thing B. Instead, we picked websites with a unique view of the dental profession. We looked at the overall design of the site, … Read more

Second Opinion Advertisements for Dentists

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An article in The Journal of the American Dental Association titled “Are Advertisements That Offer ‘Free Second Opinions’ Ethical by Rod B. Wentworth (October 1, 2011, vol. 142, no. 10, pages 1199-1200) talks about the ethics involved with dentists advertising “free second opinions.” In the article it says “So simply offering free second opinions is not in and of itself unethical. It is perfectly acceptable for a patient to seek a second opinion. In fact, dentists should consider suggesting that their patients obtain second opinions, especially when they have questions or concerns about the appropriateness of the recommended treatment.” One issue raised in the article is that in a second opinion, if a patient has any x-rays they should be sent along with the patient for the second opinion to avoid unnecessary radiation. The other issue raised is giving second … Read more

Dental Networks – The Rising Popularity of Social Dentistry Marketing

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As a dentist you may be put off by the thought of “marketing” your dental business. After all you didn’t major in business, but rather in dentistry. However, marketing your dentistry business is of great significance. The major reason for dental marketing is to get as many patients as you can. This should be the key factor of your marketing plan. To achieve this goal, you also need to set an online platform where you must create a space for professional recognition. So what comes to your mind first? Social media? Facebook, Twitter and LinkedIn? Let’s see the consequences. Undoubtedly, social media has played a great role in how businesses have reshaped marketing. This is why medical marketing on social media is the hype these days. However, creating recognition in a highly competitive market can be exigent. So it’s better … Read more