dental practice

Video Dental Marketing Tips

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Over at thewealthydentist.com in July 27, 2014, Jim Du Molin, gave five video marketing tips for optimizing your dental videos for YouTube, see http://www.thewealthydentist.com/blog/4565/dental-video-marketing-how-to-optimize-your-youtube-dental-videos/. For dentists who are interested in utilizing videos and particularly uploading them to YouTube, the 5 tips are worth following. Jim says that you should plan your video title and utilize it with your dental practice name and geo-targeted keywords. Jim further recommends writing out in words on the screen what you are saying in the video. This can help to allow search engines to direct users to your video. Jim further advocates for thinking carefully about the tags you connect your video with as these connect your video with other videos on YouTube with like tags. The fourth tip is to utilize the description area and include contact information such as the phone number of your … Read more

Infection Control Lapse in Hawaii at VA Dental Clinic

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The U.S. department of Veteran Affairs (VA) has said that 20 patients treated on May 23 and May 27 in Hawaii may have been exposed to viruses due to instruments that were not sterilized. The dental instruments used were believed to be clean, but the VA monitors said they were not sterilized. Only a single load of dental equipment, which was typically sent from one medical center with a dental clinic to a different medical center for sterilization was not performed. It is believed that the risk of contracting anything like HIV or hepatitis is low but patients at risk are recommend to be tested for viruses. The source of the story is over at khon2 titled Veterans Affairs apologizes to dental patients for unsterilized instruments written by Nestor Garcia on June 27, 2014, and located over at  http://khon2.com/2014/06/27/veterans-affairs-apologizes-to-dental-patients-for-unsterilized-instruments/. Staff … Read more

Now is a Great Time to Sell Your Dental Practice: Four Signs of the Industry Season

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Right now, over the next 12 to 18 months, may be the perfect time to sell your dental practice. Even if you are not in the market to retire, you can sell your practice. Many dentists sell their practices so they no longer have worry about owning a business and providing for several staff and their families. Selling a practice can give dentists an opportunity to work as professors or to simply just practice their crafts. Selling a practice often leaves dentists in a comfortable financial situation. With approaching challenges, like Obama-care, many dentists are selling because recent dental school graduates are able to get good lending rates to buy well-established practices. At one dental society meeting, a speaker informed the crowd on the approaching economics and Obama-care programs.  This speaker explained that veteran dentists will not benefit from the … Read more

Aggressive Dental Marketing Practices

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Several years ago I posted a controversial post titled Dental Practices of some Dentists Websites Online is Questionable. In this post I discussed how I am frustrated by website users who register on forums and post topics and reply to topics with a signature that includes an html link to their (or a client’s) website. I called this a questionable search engine optimization strategy. Unfortunately this tactic continues to rage on and I actively have to fight it off and know that other website owners do so as well. Recently, I have become a bit irrated by a particular website: wisdomteethremoval.com. This website essentially has the same domain name as mine teethremoval.com except it has a wisdom added on to the front. Now clearly I deem this website as in direct competition with my website and attempting to divert attention … Read more

Dental Cleanings May Reduce Stroke and Heart Attack Risk

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A study in Taiwan looked at those who have had professional tooth scraping and cleaning performed and found that they had reduced risks of stroke and heart attack. The study showed that more frequent scraping/cleaning was associated with more reduced risk compared to never having teeth cleaned/scraped or occasionally having it performed. The study looked at over 100,000 people and found that if either a dentist or dental hygienist scraped and cleaned teeth those people in that group had a 24% lower risk of a heart attack and a 13% lower risk of a stroke when compared to those who never had a dental cleaning performed. The people in the study were followed for an average of 7 years. The study was conducted using data from the Taiwan National Health insurance data base. One of the researchers was Emily (Zu-Yin) … Read more