dentists

Here is an article written by Joushua Bernstien and appeared in Dental Economics. At a recent dental meeting, a famous panel of dentists and consultants fielded questions about how to improve our practices. Leadership, teamwork, vision, communication, strategic planning, focus, and many other great buzz-word ideas were discussed. When the dust settled after the discussion, I realized that we are completely out of touch with our cosmetic dentistry patients. As we evolve and behave like business owners, we sometimes forget that the patients are still thinking the same old thing-they “hate the dentist!” While we are excited about various occlusion philosophies, new materials, and high technology, the patients are still “afraid of the shot!” While we are dinking around refining the perfect crown margin, the patients “hate the sound of the drill!” While we are concerned about diagnosis and treatment, … Read more