Oral and Maxillofacial Surgery

Marketing the Services of Oral and Maxillofacial Surgeons

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An interesting article appears in the Journal of Oral and Maxillofacial Surgery titled “Marketing—Preparing the Soil for Success” by James Hupp vol. 71, pp. 1-2, 2013. The article discusses how the general public does not know much about the possible health care services that an oral and maxillofacial surgeon can provide. It also is a bit of a reality check of how health care is practiced in the United States article. The article talks about a new marketing initiative and says “To me, this represents the association’s wish to start a new time of planning and laying the groundwork for a new season of better educated consumers seeking our care.” The author discusses how the image of oral and maxillofacial surgeons by the general public is not that well understood. Most would know that they remove teeth and have much … Read more

Evidence Base for Oral and Maxillofacial Surgery Journals

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An interesting articled titled “The evidence base for oral and maxillofacial surgery: 10-year analysis of two journals,” appeared in the January 2012 edition of the British Journal of Oral and Maxillofacial Surgery (vol. 50, issue 1, pages 45-48) wirrten by Amandip Sandhu. The author opens by discussing an editorial in the Lancet in 1996 which discussed how there is a lack of scientific rigor in surgical research. The author states “There is a well established hierarchy of levels of evidence, and the medical community considers that meta-analyses and randomised controlled trials (RCTs) are the most scientifically stringent means of investigating the efficacy of one intervention against another. Other grades of evidence (in increasing weakness of level of evidence) are case controlled studies, comparative studies, case series, correlation studies and expert committee reports, and the clinical experiences of respected authorities.” The … Read more

The Lack of Importance of Research in Oral and Maxillofacial Surgery Residency Programs

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A current article in press 2011 (at the time of this writing) will appear in the Journal of Oral and Maxillofacial Surgery. The article is titled Attitudes and Opinions of Residency Directors and Residents About the Importance of Research in Oral and Maxillofacial Surgery Residences by Ali E. Mohammad, Al M. Best, and Daniel M. Laskin. The conclusion of the article is quite grim The failure of all residency programs to provide actual research experience for their trainees has resulted in a decrease in the contributions that such programs have traditionally made to the literature and the advancement of the speciality. It is important that steps be taken to reverse this trend. The article describes a study that was conducted to determine the research status done by residents in oral and maxillofacial surgery training programs.  A questionnaire was developed for … Read more