ADA hires Fleishman-Hillard as Public Relations Firm

An article written on February 14, 2013, titled “ADA selects national communications firm“, by Kelly Soderlund discusses how the American Dental Association (ADA) has recently hired Fleishman-Hillard as their public relations (PR) firm. The article states “Fleishman-Hillard will be charged with developing communications strategies and messages; proactively pitching major oral health stories to national media; and creating toolkits and other multimedia materials that dental societies can also use as issues management resources. The goal…is to build and enhance dentists’ reputation and the profession; position the dentist as a fully-trained doctor who leads the dental team; demonstrate dentistry’s leadership in breaking down barriers to oral health for all Americans; and ensure that the media portrays dentistry fairly and accurately.” I am not quite sure what exactly to expect from this PR campaign. The article talks about portraying dentists fairly and accurately and also … Read more

Oral Bacteria That Causes Periodontitis Delievers a One-Two Punch

Oral health care workers and scientists have know for many years that bacteria cause periodontitis (gum disease); however, they were not sure exactly what bacteria was response. Recently the bacteria that causes periodontitis (gum disease) has been identified by a University of Michigan study. This bacterium is known as NI1060. It was also found that this triggers a normally protetive protein in the oral cavity called Nod1 to trigger bone destroying cells. In normal circumstances Nod1 fights harmful bacterium in the body. Hence, it was that the bacteria that causes gum disease triggers a one-two punch by also causing normally protective proteins to then destroy more bone. In normal cases No1 helps to fight infection by recruiting neutrophils which are blood cells that act as bacterial killers. Nod1 also removes harmful bacteria during infection. When periodontitis (gum disease) occurs NI1060 … Read more

Coconut Oil May Help with Tooth Decay

Coconut oil may be able to attack the bacteria that causes tooth decay. A team from the Athlone Institute of Technology in Ireland tested the antibacterial action of coconut oil in its natural state and coconut oil that had been treated with enzymes. The oils were tested against strains of Streptococcus bacteria which are common inhabitants of the mouth. They found that enzyme-modified coconut oil strongly inhibited the growth of most strains of Streptococcus bacteria including Streptococcus mutans — an acid-producing bacterium that is know to be a major cause of tooth decay. In the future the researchers plan to examine how coconut oil interacts with Streptococcus bacteria at the molecular level and which other strains of harmful bacteria and yeasts it is active against. The team also showed that the enzyme-modified coconut oil was harmful to the yeast Candida … Read more

Porcelain Laminate Dental Veneers

Dental veneers are thin, custom-made shells of tooth-colored materials designed to cover the front surface of a tooth to improve the aesthetics of the tooth or protect the tooth from damage to to the surface. Composites and dental porcelain are the two main types of materials that are used to fabricate a dental veneer. A porcelain veener must be fabricated in a dental laboratory whereas a composite does not have to be. Porcelain laminate veneers were first researched in the early 1980s. This research found that porcelain can be etched with hydrofluoric acid and  porcelain veneers can be bonded on the surface of a tooth permanently. Since then advances in ceramic materials, adhesive technology (bonding agents), and clinical techniques have allowed for porcelain laminate veneers to evolve into the treatment of choice for minimally invasive aesthetic dentistry. Various factors affect the … Read more

Keeping the Germs Off Your Toothbrush

Kayla Holiday writes for 1Dental.com, which offers discount dental plans nationwide. She enjoys keeping people up to date on dental news and helping them save money on dental care. A toothbrush is a very important part of any dental hygiene routine. Toothbrushes are key in removing plaque from the surface of your teeth, even in hard to reach areas. However, your toothbrush could also be key in causing illness and stimulating bacterial growth in your mouth, depending on how well you’re taking care of it. Germs are on every surface. They are always present. Your toothbrush is especially vulnerable to housing germs as it contains both the plaque from your teeth, and it typically rests in the least sanitary room in the house—the bathroom. Airborne germs from the toilet or unwashed hands touching items near your toothbrush could all be … Read more