A very interesting video was posted to YoutTube last week to help raise awareness for breast cancer. Several shirtless young men appear to show how to check for lumps in an effort to raise breast cancer awareness for younger women.
This is a Canadian campaign by a charity called Rethink Breast Cancer. http://rethinkbreastcancer.com/
Source: The Sydney Morning Herald. Sacha Molitorisz. Steamy spin sells health message. October 14, 2011. http://www.smh.com.au/business/marketing/steamy-spin-sells-health-message-20111013-1ln0z.html