Sublimenal Messages
Flag waving is a metaphor for stirring up the public towards adopting a more nationalistic, generally hard-line stance. Indeed, “rally ’round the flag” is a venerable expression of this phenomenon. It comes as some surprise, then, that studies conducted by researchers at the Hebrew University of Jerusalem have shown that exposing people to a subliminal image of the national flag had just the opposite fact — moderating their political attitudes. Further, the researchers say that their studies indicate that, in general, subliminal messages — that is, messages that are processed by our brains but never reach our consciousness — do indeed influence explicit attitudes and real-life political behavior, a significant extension to what we know about the effects of non-conscious processes. The studies, led by cognitive scientist Dr. Ran Hassin of the Hebrew University of Jerusalem Psychology Department, show that … Read more